DATA
Data is supposed to be the new oil. If that was the case, everyone would be very rich. Data there is plenty of. Clarity is what's missing. Do you need a CDP? Do you have an accessibility or an actionability issue? There is no silver bullet but there is a pragmatic solution.
CRM
The only sure thing about CRM is that it means somethig different to everyone. It's because there are as many customers as there are people and as many types of relationships as there are businesses. You do the math, the Management part won't ever be one size fits all.
INSIGHTS
Do you need actionable insights as opposed to reporting? Whether it is to optimise your marketing calendar or your audience, there is always more than meet the eye. Advanced reporting and Machine Learning could be changing perspective and results.